Monday, 13 May 2013

Brief 1 : Concept Development

After conducting interviews with northern skateboards, attending skateparks and getting involved with skateboarding culture I've began to plan a new concept behind the artwork I aim to produce. Northern skateboarding is gritty, it always rains up north and theres never as many sunny days as you could expect in London. Northern skateboarding is about that odd sunny day, constantly going out and finding spots when its raining, uniting with your brotherhood of skateboarders and fuelling skateboarding well.

Eat well and you will think well. Observing people at hyde park skateboarding, the culture is rough and audacious. I thought a brilliant way to capture this culture could be by imitating the labels of northern ales and beers.